Household UK brands such as Sports Direct, Purple Bricks, Virgin, Carphone Warehouse, CV Library and Nandos are prime examples of businesses that started as small companies that built their name with persistent marketing strategies, one of which was billboard advertising campaigns.
This is testament to the powerful impact billboard advertisements can have on once-small businesses. These national and international brands capitalised on this cost-effective and beneficial form of advertising to create multi-million pound companies that we all know today.
Repeated views ensure a person will remember your advertisement and increase the likelihood of them turning to your business over your competitors. The constant presence of your billboard advertisement in your city/town allows your brand to quickly become recognisable among local residents.
One of the many advantages to starting your own billboard advertising campaign is keeping full control: you choose the locations of your billboards and how big you want them. Once they’re up, they become a permanent advertisement and will be viewed hundreds and thousands of times throughout the day.