Image: Foxtons, campaign by agency M&C Saatchi Accelerator
The major players in the industry are ready to take on slower months forecasted ahead with billboard campaigns reminding their audience that their property search does not stop.
Leading UK estate agents, Foxtons have launched their first major advertising campaign ‘Get Foxtons On It’ across billboards, online and social media.
Their billboard & outdoor campaign is definitely designed to ‘shake’ things up amidst the slowing property market. Foxtons have chosen exactly the right time to strategically create a campaign that maintains confidence in the brand from not only their buyers & sellers, but the general public in London.
Image: Foxtons, campaign by agency M&C Saatchi Accelerator
Complimenting their glossy shop fronts, the ‘Get Foxtons On It’ campaign stands out by making strong, eye catching statements, in their signature green and neon yellow branding.
The catchy phrases, evoke the energy and confidence Foxtons has in its ability to perform above the rest.
“Movers Need Shakers. Get Foxtons on it”
“You Have Your Heart Set, We Have The Mindset. Get Foxtons on it”
“In a Slow Market, You Don’t Need a Slow Agent”
Going outdoor is instrumental in giving their campaign’s message the level of exposure it deserves. Complimenting their online efforts the striking imagery on billboards is key in connecting the dots in their story line.
Commenting on this campaign in an article on marcommnews.com, Steve Rodgers, Marketing Director, Foxtons, commented: “At Foxtons, our mission is to set the standard in property for our customers, wherever they are in life…. Our business is built to serve customers better – with the size and strength to reach more people, fuelled by the commitment and expertise of our people. This advertising campaign brings that message home.”
Meanwhile Rightmove is appealing to new home rentals in their recent ‘My Rightmove’ campaign. Drawing on offering a wide range of properties that meet the needs of families living in the UK, Rightmove continues to drive renters and buyers online.
”Being home for bedtime was my rightmove… With more rental properties than anywhere else.”
Other online listing agents like Zoopla also continue to keep their brand’s message outdoor to feed estate agents around the UK with movers and sellers. Showing no fear, the slowing market is no match for these advertisers.
Looking for advice on billboard advertising?
Speak to one of our Estate Agent Advertising Specialists today for a FREE consultation. For more information contact us on 0207 112 8624 or email sales@billbaordmedia.co.uk.
