About Lemon Steel Services
Lemon Steel Services provide fabricated structural steelwork to the construction industry. Collectively they have over 100 years of experience in the industry!
The aim is for Lemon Steel Services to be the steel supplier for the local tradesman.
Lemon Steel Services’ typical customer many years ago was the local builder, but as the business has grown, the size of projects has grown, and they now find themselves supplying and erecting structural steel frames for big contractors.
‘We want to remind the local builder that we are here, and this was a good method.’
Campaign Objectives
- Increase brand awareness to passing tradesmen.
- Be visible to potential Customers Commuting on the busy road.
The Solution
The location Lemon Steel Services are on one of our highly sort after locations on the A127 in Essex.
This billboard was chosen by the client due to the proximity from their depot and the high volume of trades people passing in the mornings.
This billboard will catch the commuters & traffic heading towards London from Southend & Basildon!
The artwork –The company is called Lemon, therefore use the bright yellow as and when appropriate. The design is deliberately simple, after all you can only read so much when you’re driving past!
RESULTS:
“It’s caught the eye of passing tradesmen. We have received many phone calls from it.” – Director
