Why Google and Facebook use Billboards
“With the widespread use of smartphones, the high visibility of out-of-home goes hand in hand with actions on digital channels such as social media. For example, nearly 4 in 10 adults surveyed (38%) in the US say they have visited a Facebook Page or posted on Facebook after seeing an OOH ad, and 25% have posted to Instagram.”
Facebook Business
Have you ever seen a billboard for Facebook and Google and wondered why top online advertising powers invest its marketing money into outdoor advertising?
We personally think it’s pretty powerful that Facebook and Google – both online marketing tools that stresses using its advertising tools to promote business – spends its marketing budget on a traditional form of marketing in billboards.
Finding the right combination of marketing tools to use, that will enhance the level of impact and awareness your business archives can be a minefield. When creating a successful campaign, using and finding the right mediums, within a budget has developed rapidly.
Many businesses use an online platform to attract their desired customers. With business using on average “10%-50% of your total marketing budget“ on online resources. Which, can increase the number of potential prospects that land on your website. However, online platforms like Goggle and Facebook can sometimes attract increased amounts of irrelevant target audiences, while eating away at your budget, with hardly any return on investment.
Out of home can provide an invaluable asset to a business allowing a business to tailor messages to speak directly and without static to their target audience. With “OOH continues to deliver more than 90% reach. That’s not that surprising when you consider the fact that 98% of us see at least 1 billboard or outdoor ad each week!”
Google and Facebook can provide a fundamental part in attracting those customers that keep your business running. But while you sacrifice the budget to use the platforms. They are combining more traditional forms of coast effective marketing, like OOH billboards, to continue and build the brands awareness.
Why combine online and offline.
- One single message on view to passers by
- Highly targeted
- Clear and process message
