About the taps
A family run independent taps and shower specialist, providing its high-quality products with cutting edge design to customer across the United Kingdom. JTP’s (Just Taps Plus) collection of innovative designs has continued to grow year on year, from when it was first established 1992 over 28 years ago.
Quote
“We advertise across key sites in London. We chose our 3 locations to put us in view of bathroom improvement customers driving on busy routes, shopping locally. This helps to push customers to the bathroom companies we are stocked in.
We are very selective on choosing the best locations that meet our needs. So far we are very happy with the billboard we are displayed on and the exposure it gives our brand.”
The campaign objectives.
- To generate brand and product awareness.
- To grow the knowledge of the products stocked in other stores.
Location
The location of each board chosen was key. Attracting those customers at key point of their journey whether that be going shopping or traveling to work. It is important to capture the attention at each point to infuse the message of the products being available in several stores.
Artwork
The artwork’s main aim is to highlight the range of products that JTP design. It highlights their sleek, innovative approach to taps that available in a range of stores. Building the brand awareness is important, so the logo and brand name are prominently placed on at the bottom of the poster, allowing the eye to see the product first then associate the name with it. This also allows it to be quick for drivers by to read the key information.
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