In the midst of the Covid-19 pandemic, we have swiftly shifted our efforts to sending some important messages with one of our biggest multisite campaigns. We recognise the environment our key workers are putting themselves through to keep us safe which we could not let go unrecognised.
In March, we launched our first ‘Thank You NHS’ campaigns en route to local hospitals and in key town centres, as such, specifically selected to be in view of key workers heading to their shifts or to essential shopping stores.
Why use billboards for this during a lock down? The roads are still being used by thousands of key workers and the millions of the general public heading to supermarkets and more, so we knew an audience was still around and the billboards could be used to say something important to these individuals.
We are now rolling out a new Stay Home campaign in efforts to target those not abiding by the rules. This is accompanied with our new logo! The re-design was launched to reinforce social distancing – all in efforts to get us all on board to get back to life as we knew it.
Billboard have continued to be useful in getting meaningful messages to the right people.
If you notice one of our NHS billboards locally, take a photo and share it with any NHS worker you know still working hard for our country.