The sudden shift in consumer behaviour has quickly changed the game for many businesses in the UK. As you can imagine, being ‘quarantined’ at home doesn’t mean that the nation has come to a complete halt, instead demands heightened for particular goods or services.
SUPERMARKETS
Queues at the grocery store that wrap around the corner says it all. Raking in billions during the crisis, the major players in the market are working around the clock to keep shelves stocked. ”The nation spent more money on groceries in March than it ever has at Christmas.” -Guardian.
This has created new opportunities for advertisers to send messages of encouragement, promote products and point customers to their websites, as almost everyone is heading to their local supermarkets! Selecting a billboard only moments away from the key shopping areas allows you to speak directly to customers, with a clear understanding of where they are.
Do you have something you’d like to say to your local community? Get in touch with us today.
ONLINE CONTENT & RETAIL
Netflix and chill? As easily predicted, the UK stocked up on food and got ready to binge digital content and subscriptions services – which included Netflix and Now TV – who saw growth of 12.4%, while takeaway sales rose 8.7%.
For most, having an online business right now is ideal! The British Retail Consortium (BRC) and advisory firm KPMG reported these figures by the end of February. Online non-food sales rose 3.6% compared with a 1.8% decline in stores. Food sales rose 1%.
Amazon is the true winner. In just a month, it is reported that their customers are spending almost $11,000 a second on products and services! Amazon’s fast delivery and wide range of options is most convenient during the crisis.
As an advertiser, it’s time to get connected to your audience at home in front of their devices. Coupling your ongoing billboard campaign en route to essential stores with a strong online presence is a winning strategy. OOH ads have been seen to trigger a 38% increase in mobile engagement with brands.
DELIVERY
It’s been all eyes on Deliveroo, as the delivery company continues to deal with a surge in food delivery demands. However, though food delivery seems to be winning, the Financial Times says Food delivery apps may be struggling even under lock down. The ever changing restrictions and recent decisions to close by major restaurants like Mc Donalds and Wagamama has made it tricky.
Smaller, local delivery companies are also busier than usual, coupling with more demands, and efforts to help deliver for the NHS, the smaller players are stepping up the plate in harder times.
Are you now delivering? Let your community know how you are serving them during these time. Whether you are doing charitable work or going the extra mile to delivery to help those in need, taking action now on billboards in the right hot spot for grocery shoppers means you can let others know more about how that you are still on call.
DIY
Most gardens and homes will probably make it out of this looking better than ever! Home improvement jumped to the top of the priority list for many looking to enjoy their homes during the lockdown period. Demand for DIY and garden equipment surged in the weeks before the coronavirus lockdown, according to B&Q’s owner.
Owner of both B&Q and Screwfix, Kingfisher, saw sales lift by 38 per cent towards the third week of March vs the same period in 2019.
This offers opportunities for local companies that provide waste management, skip hire, gardening and tool supplies. The increase in garden waste and home clear outs means that even more services will be required by local providers.
Do you offer waste clearance? Let your community know how you are serving them.
Whether or not you fall into these sectors, there’s always a way to remain relevant and stay connected to your existing and new customers using billboards & OOH.
