When it comes to building a brand, whether that be refining the existing or developing a new brand, it is often the first thought, to understand the best way to get the brand noticed by potential customers.
The growth of a thriving business is somewhat focused on the development of its advertising and marketing strategy. This is then used to develop the exposure of services and products on offer. The exploration allows a business to have an opportunity of discovering the behaviours, of its desired customers and make an informed decision. When it comes to selecting a suitable advertising method to reach their audience, It is wise to go further than the obvious inbound or digital channels. By developing a cohesive strategy that combines more traditional forms of marketing such as print, radio, television and out of home. A campaign that is used in conjunction with traditional methods can in fact enhance the message and reach of the campaign.
The reach of social media
There is often no doubt a business should use social media. Its impact and can reach millions of people all over the world daily. With people spend up to 1 hour 50 minutes scrolling through social media sites includes Brits. The amazing reach doesn’t stop there, with over 25 million social media users.. equates to 67% of the entire population. [Avocado Social]
Social Media sites play a major part in our lives, businesses, culture and the world-at-large. We have all seen the latest meme or news updates circulating around. Combining out-of-home with social media is an ideal pairing to create an interactive and engaging multi-channel campaign. Campaigns that use both social and OOH can see a 212% increase in reach.
Global brand combines OOH and social Media.
There have been so many great joint OOH and social media campaigns. But for its innovative use of video design. Walkers Crisps created a high impact full campaign that made people want to engage with its social media voting campaign ‘Do Us A Flavour’ and then giving a rewarded. Enhancing the level of reach through the utilising a combination approach of social media and OOH will come down to the effect message follow through and the technique used to glue the two mediums together (QR code, Hashtag and or VR)
A few tips on how to create an effective social media and out-of-home multi-channel campaign
- Create a unique hashtag to allow users to easily engage with your campaign.
- Let the audience drive the conversation to encourage authentic content.
- Give rewards, such as rebates and contest entries, to participating users.
- Create shareable, attention-grabbing content.
- Continue and expand the storyline used on OOH onto social media
- Be creative!
To find out how you can develop your businesses strategy through a multiple-channel campaign email us at firstname.lastname@example.org