The best way to grab customer attention: choose a trending topic, convert it into a marketing campaign, add a dash of humour and voila!
Discover below how Burnhill Kitchens made a good use of topical marketing and how they optimised the impact of their outdoor advertising.
About Burnhill Kitchens:
From concept to installation, Burnhill Kitchens offer bespoke kitchen designs made to turn customers’ ideas into reality. This family–run business located in the heart of Tonbridge have taken the opportunity of advertising on a billboard to show how they constantly deliver an excellent customer service.
The key elements of their poster:
- Building trust: showing faces behind their business to humanise the brand.
- Adding a clear visual message: showing that heath and safety are taken seriously.
- Creating topical content: taking the opportunity to go viral.
Considering that health and safety are currently at the forefront of everyone’s mind, it is now the best time to let your customers know that your small business is COVID-secure. To do so, Burnhill Kitchens have successfully reassured their customers by creating an outdoor advertising on a 48–sheets located on one of Tonbridge busiest roundabouts.