You’ve worked hard to develop and keep your business afloat for the past 6 months, don’t let all your efforts go up in smoke.
With a new series of restrictive measures being implemented in the UK, your most powerful tool to stay top-of-mind with your customers is your communication.
We’ve listed below some practical tips you can implement to improve your communication and stay connected with your customers, and be ready in case another national lockdown happens:
1. Keep the communication open with your customers
Listen, advise, share, reassure, and be available whenever a customer needs you. Take genuine interest in their concerns and more importantly make sure you have a 2-way communication channel available to create a dialogue with them.
💡 Quick tips: put your customers’ main concerns together and answer them on your FAQ page. The more you are transparent and clear about what customers can expect from you during these unprecedented times, the longer and stronger the relationship will be.
2. Stay relevant to what is trending now
Creating content that meet a spike in demand will help you build brand awareness and stand as a trusted expert in your industry. Adding value on a topic everybody is talking about is also key if you want to connect with new audiences. If one of them is relevant to your brand and you have the authority/confidence to share your opinion, advice, or extra information, then do so!
💡 Quick tips: Follow Twitter trending topics or look at the Google Trends website.
3. Let your customers know that you are open for business
Whether you are operating online, or can still welcome customers to your physical shop, don’t assume your customers already know that. With things changing every day and restrictions varying depending on the location, the industry or the type of business, people are still very confused about what is allowed/open or not.
💡 Quick tips: share the information via your social media channels, website, emailing or on a billboard to target a broader audience.
4. You don’t have to be serious all the time
Counteract the stressful current situation by adding a dash of humour to your advertising campaign. Here is a win-win strategy for you and your customer, by developing an emotional connection with them there’s a good chance they will remember your advertising for longer (and keep talking about it!).
💡 Quick tips: see how brands like Emily Snacks, Ikea, and Netflix tried to make light of this serious situation with creativity.
5. Find the right frequency to communicate
Keeping in regular contact with your customers is key to stay top-of-mind and be ahead of the competition as soon as the demand rebounds. Sending emails regularly is important, but keep in mind that they’ll need to add value and provide information that your audience cares about.
💡 Quick tips: You could directly ask your customers to choose the email’s frequency they’re most comfortable with. You can do so by adding a ‘manage your email preferences’ link at the bottom of your emails.
Finally, stay safe, positive and keep going on the marketing good stuff!
If you have any questions related to how to adapt your marketing strategy during this uncertain time, give us a call on 020 7112 8624 or email us at sales@billboardmedia.co.uk, we’ll be happy to help you.
Do you have a question related to advertising on billboards during Covid-19? Check out our dedicated FAQ page here.
