Michael Usher Mortgage poster becomes the talk of the town!
Refreshing your poster and choosing strategic locations are the key ingredients to get noticed by your future customers. The success of your campaign is also strongly tied to the visual and message you choose to advertise. When it comes to creating your poster, it’s important to think about how you can create an emotional connection with your audience. We believe in the phrase ‘Emotions speak louder than words’ as they can influence consumers to engage with your brand and create powerful memories in their minds.
Whether you add a dash of cynicism, happiness, humour or surprise, the goal is to trigger an emotional response and start creating a conversation with the consumers.
Michael Usher Mortage has created the perfect example of campaign that masters all the following elements from choosing the location, to defining the poster change frequency, billboard size, visual and message.
About Michael Usher:
Michael Usher is a local family-run business providing mortgage, wills, equity release and insurance services across the South of England. They are proud to offer a personal and trusted service since 1990, and to support their customers in making major life decisions.
The key elements of their campaign:
- Location and size of billboard: the campaign is live in Basingstoke (48 sheet) and Camberley (96 sheet), both located near their offices.
- Poster change: over the past 12 months, they have tested 3 different designs: starting from seeding the idea in the customer’s mind, to highlighting their difference, and finally engaging with the audience using a humoristic message.
- Consistent messaging across all their channels: they created a smooth customer journey from seeing the billboard to visiting their website.
Michael Usher took into consideration the demographic of their audience to build a campaign that could resonate to their target. Their most recent advertising is all about highlighting their values and how they treat each customer as individuals, no matter their background, taste or personality.
And you know what? Men with big-beard passionate about both tattoos and yoga are more than welcome!
If you have any questions related to how to adapt your marketing strategy during this uncertain time, give us a call on 0845 86 22 198 or email us at firstname.lastname@example.org, we’ll be happy to help you.