You read it right! Many companies have taken the opportunity of this second lockdown to promote their business on a billboard.
It is no longer a secret, keeping your brand visible during this time will help you grow your business during and after the pandemic. It’s only been 12 days since the new restrictions have been introduced but many companies from various industries, with different sizes and objectives, have already taken the plunge and decided to advertise their brand on a billboard by executing on-the-nose campaigns. Here is a selection of the ones that just went live:
MUTHOOT FINANCE – Croydon, London
A business dedicated to helping the local community during this hard time, by offering another option to get a loan when you need to unlock some liquidity but that your credit score is low. While gold loans are becoming a popular borrowing option, not everybody is aware of its benefits VS a personal loan. Muthoot Finance took the advantage of the current situation, when people may need financial support, to educate consumers about the advantages of gold loans.
LAW LANE SOLICITOR – Ilford, London
Law Lane Solicitor’s team is committed to providing the best service to their clients while covering a wide range of legal services (including the fields they promoted on a billboard this month). Having to contact a solicitor can sometimes be nerve-racking and consumers may not know where to start. Providing guidance about how to make the first move and what to expect can help to reassure your potential future consumers.
TAMBA – Beckton, London
While workers are strongly advised to work from home, this nursery understood the growing concerns of parents having to juggle between childcare and being productive at work. Tamba took the opportunity to let the parents know about the different sites currently opened to welcome their kids as well as the new site opening in Stratford in January 2021.
BRISTOL STREET MOTORS – Loughton, Essex
Some of the barriers to choosing an electric car are probably the duration of the charge, how far they can go as well as the number of charging points in a certain area. With technology being recent, consumers may need extra time and information before making the decision to buy an electric car. Car dealerships can play an important role in educating their consumers. Bristol Street Motors have decided to answer their customers’ most common questions directly on a billboard.
ELB HIRE – Colliers Wood, London
In the age of Covid and lockdown periods, home and garden improvement jumped to the top of the priority list and the demand has surged since last April. Consumers are now considering investing more time and budget to make their home a cozy place where they feel comfortable to stay longer hours. ELB Hire understand that consumers may not be willing to purchase tools just for a single-use and have therefore decided to promote their rental service on a billboard to fulfill their customers’ needs.
If you also want to take advantage of the lockdown to get your business seen by thousands of consumers living in your area, you can claim our Lockdown Package and promote your brand for FREE until the end of the year on a billboard!
