Consumers read on average 10 reviews before trusting a business and making a buying decision. Discover how Nested decided to creatively leverage their customers’ reviews to create their new out-of-home campaign.
Real estate is one of the industries that have been highly impacted by what happened this year. With house prices falling down in certain areas, rising in some others, and customers buying behaviours changing, this industry is now more competitive than ever. The housing market activity has been at a record high since last March and agencies are being snowed under calls and inquiries. However, selling and letting a property is one of the most important decisions clients will ever make in their life and choosing the right agencies to seek advice may not always be easy. Real estate agencies have had to adapt the way they differentiate themselves and stand out from the competition to attract new customers.
What makes their campaign successful:
- Promoting in a creative way the competitive advantage they offer to their clients (not only selling their home at the best price but also negotiating to get the best deal for their customer’s new house),
- Quick and easy to read, legible by both pedestrians and car drivers,
- Letting their customers speak on their behalf by using a review they received online,
- Using humour to create an emotional response and making it memorable.
Google and Visa have recently encouraged users to leave reviews to help their local independent businesses stay afloat during these tough times. Discover the nation-wide campaigns ‘Dear Local’ and ‘where you shop matters’ they created to spread the message.