2021 is going to be a good one, and we want to make sure you hold all the cards to make the best decisions and start the new year strong!
We know more than ever that planning is not only crucial when it comes to reaching objectives but can also become essential to deal with unexpected events and challenges (this year has taught us a good lesson!).
Don’t know where to start? The 3 steps below will help you define your action plan to reach your business goals and initiate exciting new projects.
1. Review of your past performance and projections for the future.
Taking a step back to reflect on what happened this year and listing the milestones you reached, your successes, failures, expectation vs reality, best practices, competitors’ evolution, market changes etc will help you prioritise your objectives and choosing the best business direction for the new year. The end of the year is also a great time to sit down and think about any missed opportunities and what lessons you have learned from these situations.
2. Make quarterly plans.
Having a long-term vision is vital to define the overall strategy and breaking down the objectives into short-term goals is necessary to track the evolution of the activity, measure success as well as motivate the teams. For instance, your company could set up OKRs (Objectives and Key Results) which is great collaborative setting-goals tool used to set challenging and measurable objectives, keep teams in alignment and define the ways to reach those objectives. Each team can thereafter work together to define their action plan, allocate their budget accordingly and explore the resources allocation they need to effectively accomplish their goals.
3. New year = new opportunities to grow
Trying new things can be risky but exploring new ideas are vital to help your business grow and get insights about what is working and what is not. New opportunities can include:
- Targeting a new audience you haven’t marketed your product/service to yet,
- Developing additional services or product features,
- Expanding your business in other cities/countries.
Experimenting with new communication channels can also be a great opportunity to boost your sales in 2021 and increase your brand awareness. With 85% of returning customers this year, small and medium-size businesses have seen incredible results within less than a month of promoting their brands on billboards. The risk is limited, and the results can be BIG!
If you’re interested in getting personalised marketing advice and learn how outdoor advertising could help grow your business next year, contact us at 0845 86 22 198 or firstname.lastname@example.org, one of our experts will be happy to advise!