Although we don’t have to wait until the New Year to take a step back, reflect and come up with fresh ideas, returning to our desks after a break can help us see things differently and keep an ear open to new opportunities.
The new year offers a range of opportunities when it comes to building a strong foundation to set a business up for success for the rest of the year. The first quarter is usually a highly important period during which it’s crucial to align the resources with the strategic goals. Additionally, it’s also a great time to start questioning the status quo to understand how you could improve your product/service or the customer’s experience. It is all about finding what will move the needle and help your business grow.
Here is our guide to help you think out of the box and explore new opportunities:
- Create new content – new and fresh content will help you stand apart. Your audience may include new customers that never heard of you, but also very likely include recurring customers that read every piece of content you create. Think about all the ways you can talk about what you do, who you are, why you do this.
- Nurture your relationships – regularly touch base with your loyal customers and consider new ways to give back to your community in order to get more from them. Giving can be as simple as sharing your expertise, giving a bit of your time, or your commitment to help your customer succeed, whatever this will take.
- Explore new channels of communication – freshening up your marketing techniques and the way you target your audience to reach new customers that can be interested in your product/service but don’t use the platforms you are communicating on.
- Stand out – with the year that we all just had, adding humour and personalisation can go a long way when building a strong level of communication with those who matter the most.
- Follow your gut instinct (using data to inform and analyse your marketing campaigns) – there’s no right or wrong way to run a business and what works for one may not work for another. Remember that most things can quickly be turned off, removed or deleted so don’t be afraid and have fun along the way!
Get in touch today speak with a local billboard expert or one of our friendly marketing team to guide you through the advertising world. Contact us at 020 7112 8624 or firstname.lastname@example.org