While most of the country is on pause and waiting for restrictions to be lifted, some companies, currently open or not, have decided to take their small businesses to the next level during this period by integrating outdoor advertising into their marketing strategy for 2021.
Here is below a selection of the companies that went live recently:
THE TWYNAMS
Industry: Retirement Homes
Where: Southampton
Anchor Hanover are adding a new collection of apartments at The Twynams, their flagship village located in the heart of Hampshire. To celebrate the launch of this new offer, they have decided to promote the news on a billboard in Southampton. By making sure customers are aware of these new apartments now, they are hoping to secure some great bookings by the opening date planned in Spring 2021!
MERIDIAN BUILDING PLASTICS LTD
Industry: Builders merchant
Where: Stamford Hill.
Live in Stamford Hill since February 2020, Meridian Building Plastics know how important it is to test their campaigns and update the poster regularly to align with their evolving strategy and objectives. For this reason, they have decided to change their poster for the 3rd time to provide fresh content to local customers. Finally, while consumers may be confused about what businesses are still open or not, Meridian Building Plastics took the advantage of their billboard to confirm that they were still operating.
Check out their previous campaign and feedback here.
DOMINO’S
Industry: Food delivery & Takeaway.
Where: Redhill.
Some images of mouth-watering pizzas, 1 great deal, the company’s contact details and there you go! Although food delivery and takeaway industries are luckily booming since March 2020, the competition is still very intense! In this saturated market, this Domino’s franchisee chose to advertise their offer on a hard to miss 48-sheet in the town centre to catch the attention of hungry drivers and tickle the taste buds of those living near their restaurants.
CAPITAL GARDENS
Industry: Garden Centre.
Where: Sherfield-on-Loddon.
The 3 keys elements for a successful campaign: location, visual and timing! Capital Gardens decided to promote their service on a billboard from January to make sure that their brand comes top of mind as soon as customers start thinking about refreshing their garden for Spring/Summer 2021. It’s never too early to start seeding the idea and beat the competitors!
TILES DIY
Industry: Construction.
Where: Croydon.
Check out our Campaign of the Month January 2021 Winner below. Read the full article about what makes their campaign so successful here.
If you also want to take advantage of the lockdown to get your business seen by thousands of consumers living in your area, we are here to help you find the best location and marketing approach for your campaign. Get in touch today and contact us at 020 7112 8624 or sales@billboardmedia.co.uk
