As the seasons change and the days grow longer, the daily habits of people change, too. It’s time to take advantage of changing consumer behaviours due to daylight savings and advertise your business better.
Why We Change Our Clocks
Daylight savings is right around the corner! There’s an ongoing debate regarding the origination of daylight savings. Many believe it began to give farmers an extra hour of sunlight while harvesting crops, but this is a common misconception. The actual reason for adjusting our clocks is simply to match daylight hours to the time in which most people are awake. This change was made in an effort to boost productivity and conserve energy. Daylight savings begins on Sunday the 28th of March this year.
Daylight Savings Affects Your Customers and Therefore Your Business
Daylight savings dramatically impacts the behaviour of consumers around the world. Businesses must understand the dynamic nature of their customers in order to make their advertising campaign a successful one. Let’s take a deeper look at the ways you should adapt your marketing plans to meet the ever-changing behaviours of your audience.
Increased Viewership on Outdoor Advertising
First and foremost, daylight savings provides an extra hour of light each day, which encourages people to spend more time outdoors. Nearly half of Brits (45%) admit that colder weather prevents them from spending time outside, according to research carried out by Opinium. As soon as the cold winter months are over and the sun comes out, people instantly leave their flats and get outside for extended periods of time. You’ll often see crowds gathering in parks, families going for walks throughout the city, and cars filling up the roadways. There are fewer eyes on the television screen and more eyes looking up at billboards. As more people spend their free time outside, it provides the perfect opportunity to effectively reach target audiences with outdoor ads.
Customers Are Ready to Buy
Daylight savings also brings about psychological changes among consumers due to increased sunlight. Studies show that exposure to UV rays has a positive effect on mental health and overall happiness. It’s no secret that warm spring and summer months yield a spike in sales. This is because people are more willing to spend money on things that make them feel good, such as renovating their living space, hosting parties, purchasing gym memberships, eating out, buying property, and more. As people become more trigger happy with their credit cards, businesses must act fast by advertising their products strategically to entice customers to make a purchase.
Spring Into Action
With spring just around the corner, now is the time to take advantage of this period where customers are spending their free time outside and spending more money on goods and services. Outdoor advertising is an essential avenue to capture your target audience and ultimately, grow your business.