This past year has been difficult for many businesses. They’ve endured numerous lockdowns, resulting in revenue loss, employee furloughing, and even permanent closures. Business owners have worked around the clock altering their business models in order to survive.
Fortunately, yesterday was a step in the right direction for businesses across the UK. Lockdown was lifted and the shops opened again! This has created newfound hope and excitement in the minds of customers and business owners alike.
Businesses have an especially valuable opportunity to improve their marketing strategy and make a strong comeback after a tough year. Outdoor advertising is an effective form of marketing to do just that. Billboards are cost-effective, reliable, and yield excellent results. Adding billboards to your post-lockdown advertising strategy is essential. Here’s why:
- Traffic is Back – Advertisements must be seen by consumers to have any effect. Now that lockdown is lifted, the level of traffic on roads and pedestrians on streets is continuously increasing as commuters return to work, parents take children to school, and shoppers venture to malls and high streets to make in-store purchases again. There are more eyes on your outdoor advertising than there have been in the past year!
- Return of Local Travel – Since international travel rules are still unclear, people throughout the UK are looking for new opportunities to travel domestically. They’ll spend much more time on the roads and aboard trains exploring their favourite domestic destinations. This means they’ll have even greater exposure to outdoor advertisements.
- Improved Weather – With the easing of lockdown restrictions occurring during warmer months, people are eager to spend more time outdoors. They’re flocking outside where billboards are prominently located on highly congested routes and public areas.
- Effective with any Budget – Billboard advertising is one of the most cost-effective marketing tactics. Many businesses have decreased their advertising budgets given the tumultuous nature of the pandemic. However, as we know, it’s essential to continue marketing even during the toughest of times. A strategically placed billboard advertisement has proven to be as effective as hundreds of newspaper and television ads. They yield an impressive return on investment and offer brand awareness and reach like no other.
Now is the time to consider a refresh in your marketing strategy to bounce back after lockdown. Implementing billboard advertising into your plans will help your business reach new audiences, strengthen brand awareness, and ultimately, help your business make up for losses and get back on a path of growth and profitability.
To find out how to get your brand on outdoor advertising billboards, get in touch with our team by calling 0207 112 8624 or emailing sales@billboardmedia.co.uk. We’re eager to help your business not only survive but thrive.
