On average, it takes about three or four encounters with a billboard campaign to provoke a response from passerby. Therefore, adding multiple billboards into your marketing plan will increase the chance of customer conversion.
East Coast College implemented this strategy by running their campaign in various billboard locations to reach their audience. Since prospective students of East Coast College are spending additional time outdoors socialising and shopping, they’re highly likely to come across the messaging of the college’s outdoor campaign.
Here’s why East Coast College’s campaign works so well:
Location – The Great Yarmouth and Lowestoft billboard locations were chosen due to their busy surroundings filled with daily commuters and people visiting nearby shops. They are positioned to capture the attention of prospective students and parents in the area.
Design– As the roads get busier, adding visuals to a campaign will help your audience quickly and clearly understand your business or special offer. In this case, the pictures clearly indicate that the advertisement is directed at students. The design goes one step further with contrasting, bright colours that make the billboard stand out amongst the competition.
Message– The headline is big, bold, and clear. Most importantly, it’s easily comprehensible for passing drivers who have a moment to read the billboard.
The combination of having a strategic location, appealing design, and clear messaging will ensure your campaign fully grasps the attention of your audience.
After incorporating these three elements into your advertisements, your business could be named the next Campaign of the Month winner! Get started on your campaign today by calling 020 7112 8624 or emailing sales@billboardmedia.co.uk.
