One of the most common questions we’re asked by enquiring customers is how long to book a billboard. It goes without saying that running an outdoor advertisement for any duration will result in greater brand awareness and customer reach. However, the longer the billboard stands, the more success it will bring your business.
Here are a few key benefits of booking a billboard for an extended amount of time:
- Increased Visibility – This one might seem obvious, but the longer your advertisement is shown, the more potential customers it’s going to reach! Our billboards are placed strategically along major routes and high-traffic areas, which guarantees high viewership.
- Repeated Exposure – If a billboard runs for three months, it’s going to be seen by a large audience, but an advertisement that runs for a year will be seen multiple times by the same people. In marketing, there’s a commonly known phenomenon called ‘The Rule of Seven’ in which it takes seven touches, or times a viewer is exposed to your ad, before they’ll take action to buy the product or service. With that in mind, we recommend businesses book billboards for as long as their budget will allow.
- Increased Customer Recall – If a billboard is booked for a few weeks, it’s going to be most effective for customers who have a want or need for your product or service during that short period of time. But if you book a billboard for an entire year, many more customers will develop a need for your product during that period, and are more likely to recall your specific advertisement. Thus, resulting in more sales and more growth for your business.
- Payment Plans – At Billboard Media, we offer monthly payment plans for customers who book a billboard for 12 months or more. Outdoor advertising is one of the most cost-effective forms of advertising already, and now it’s even more affordable. We implemented payment plans into our business model to provide more opportunities for small businesses to run successful, long-term campaigns.
- First Refusal – Another benefit of booking one of our billboards for a year is we offer the option to renew the booking a month prior to the end of your contract. This means you’ll receive first dibs on the strategic billboard location that has worked successfully for your business.
- Free Artwork Design – Our in-house artwork design services are usually an added fee (valued at £250+), but we offer this service for free when a 12-month-long booking has been placed.