According to Forbes Magazine, 58% of people talk about funny billboard campaigns they’ve seen. This is great news for GoGetters who chose to spice up their campaign this month with a bit of humour!
Not only was their campaign a comedic one, but it also did a fantastic job of boosting brand awareness. We compiled a list of factors that made their billboard stand out amongst other advertisers on the road.
Location – A key part of any marketing strategy is to cater your advertisement to target specific locations. This billboard targets the local area in a humorous way. It uses an acronym of a vulgar word (‘BS’) to capture the attention of the audience all while cleverly implementing the town’s name (Bishop’s Stortford).
Message – The main headline is the stand-out piece of this advertisement. Aside from the funny nature of the ad, the headline also playfully explains that this billboard is unlike others in the area. The message translates subconsciously to viewers who then believe their business must stand out from competitors, as well.
Branding – The bright purple colour, bold graphics, and overall branding makes this advert a unique one. The design stays true to their online and offline branding, which further boosts customer recognition of their business and improves awareness of GoGetters.
The combination of these three elements can create a successful campaign for any business. After incorporating similar elements into your advertisements, your business could be named the next Campaign of the Month winner! Get started on your campaign today by calling 0845 86 22 198 or emailing us at firstname.lastname@example.org.