With summer fast approaching, business owners and marketers are busy planning their next campaign. Here’s a few helpful reasons to consider why it’s necessary to invest in outdoor advertising, especially during the summer months.
People Flock Outdoors
It goes without saying that nice, sunny weather draws people outdoors. People spend more time outside during the summer than at any other time throughout the year. Especially in the UK where residents experience overcast weather for most of the year. As soon as the warm temperatures hit, they venture to the parks, high streets, and even other parts of the country to soak up the sun. Therefore, billboard advertising will provide the opportunity to reach mass amounts of consumers.
More Drivers on the Road
Not only are people flocking to outdoor spaces, but they’re jumping in their cars to get around. Life is slowly but steadily returning to normal, which means people have more places to go, whether that be to work, the shop, or a weekend getaway. As cars fill up the roads, these drivers will be more receptive to your outdoor ads.
Increased Local Travel
As schools dismiss their students for the summer term, families travel on holiday to enjoy their time off. Of course, due to COVID, this summer looks different than previous ones. International travel will occur less and national travel will drastically increase. This provides a superb opportunity for brands to target locals, rather than tourists who will only visit for a brief time. Attracting attention to your brand in nearby neighbourhoods and communities will result in long-term customers who will visit your business or make purchases on multiple occasions.
Due to multiple lockdowns this past year, people are eager to finally escape the flat or home they’ve been quarantining or working remotely from. They’re more than ready to embrace all that the outdoors has to offer! Additionally, recent studies suggest that people have more pocket money to spend due to decreased spending during the uncertainty of the pandemic. It’s essential to target these individuals with your advertisements and increase your earning potential.
Promote your business with effectiveness and remain front and centre in the minds of consumers with outdoor advertising this summer. Get in touch with our team at 0845 86 22 198 or firstname.lastname@example.org to get started!