Our Campaign of the Month winner is Fenster Glazing! They demonstrated that simple messaging displayed in bold letters will effectively catch your customers’ eye. With its short and sweet message (and a little humour), this billboard has captured the attention of many in the heart of Milton Keynes. So, what is it about this billboard that makes it stand out?
Location – Situated in the centre of the Milton Keynes, this billboard gets at least 600,000 views a week! Not to mention that summer is the season for home renovation, and Milton Keynes has many homes filled with potential customers looking to use their services. The combination of timeliness and an ideal location proves to be very impactful for businesses.
Simple Text – The text on this billboard is clear and straight to the point. The bold, two-tone font colour makes it easy to read and grasps the viewers’ attention. The contrast between the black and bright green is gentle and welcoming to the eye, while subtly highlighting the important headline and the comical punch line.
Strong Imagery – The photo of the open window on the side of the billboard clearly shows that Fenster Glazing specialises in window installation and maintenance. The picture displays a beautiful, heavenly-like sunset, which gives viewers a sense of calmness and relief, while also serving as a gentle reminder that it’s time to beautify their windows for the lovely summer sunsets ahead… and Fenster is available to help!
Incorporate similar strategies into your advertising efforts and your business could be named the next Campaign of the Month winner! Let us help you get started on your marketing campaign today by calling us at 0845 86 22 198 or emailing sales@billboardmedia.co.uk.
