July Campaign of the Month: Southend Dog Training

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One of the most effective ways to reach your customers is to create a marketing campaign that plays upon human emotion. This is exactly the tactic that our July Campaign of the Month winner implemented into their most recent billboard advertisement. Great job Southend Dog Training! This billboard surely tugs on our heartstrings while also including all the necessary, yet minimal, information to make it easy for drivers and pedestrians to see the advert and…

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Traditional vs. Non-Traditional Advertising

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The world of advertising has significantly changed and expanded throughout the last 100 years. Various new marketing channels and tactics have been introduced over time. Although the advertising industry is quite vast, it can be divided into two categories: traditional and non-traditional. Both types of advertising have pros and cons. Ultimately, it’s up to marketers…

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Point Your Customers in the Right Direction

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  The average person is estimated to be exposed to approximately 6,000-10,000 advertisements per day. That’s an astounding amount! So how do you make your billboard advert stand out to your customers and pierce through all the advertising noise? Get customers through the door by investing in a directional billboard!  What’s a Directional Billboard?  Directional billboards are generally big, bold, and straightforward. Their purpose is to navigate…

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