The average person is estimated to be exposed to approximately 6,000-10,000 advertisements per day. That’s an astounding amount! So how do you make your billboard advert stand out to your customers and pierce through all the advertising noise? Get customers through the door by investing in a directional billboard!
What’s a Directional Billboard?
Directional billboards are generally big, bold, and straightforward. Their purpose is to navigate customers right to your business by including some form of directions, such as an arrow, step-by-step instructions, or a specific measurement of distance. Think of these boards as a type of GPS tool guiding customers directly to you!
Make it Simple for Your Customers
Even if customers view your billboard, they might not be aware that you have a location nearby. Sometimes providing clear and simple directions is all it takes for them to walk or steer their way to your business.
Perhaps your business is not visible from the road, or it’s difficult for drivers to spot. By placing a directional advert on a billboard that is strategically situated on their travel route, you can easily guide them to your business. For example, think of a busy high street full of shops… a shop that simply places an indicating logo on a giant billboard along the path of passers-by will gain more customers than their competition.
Designing Your Directional Billboard
Your directional billboard should include three pieces of information:
- Your business’ branding – This includes the name and logo of your business, so customers know who you are.
- Distance to your business – So customers know how long it will take to reach you.
- Directions – To indicate how and which direction they should go to find you.
Directional billboards are successfully used by well-known brands like McDonald and ALDI. They have proven that using this messaging approach in your marketing campaign will effectively help you build your customer base. Bush Tyres and SIG Distribution, you’ve got the right idea!
Looking to grow your customer base? Why not try a directional billboard for your business? For marketing advice or to book a billboard, give our team a call at 020 7112 8624 or email to sales@billboardmedia.co.uk to book yours today.
