The world of advertising has significantly changed and expanded throughout the last 100 years. Various new marketing channels and tactics have been introduced over time. Although the advertising industry is quite vast, it can be divided into two categories: traditional and non-traditional. Both types of advertising have pros and cons. Ultimately, it’s up to marketers to determine which form of advertising works best to achieve their advertising goals.
Let’s take a look at both types of advertising to better understand how they work and how they might benefit your business.
Non-Traditional Advertising
Non-traditional advertising is new and ever-changing. The list of non-traditional advertising channels seems endless. It can consist of event marketing, influencer marketing, podcasts, text message marketing, email marketing, blogs, and so on. Essentially, it’s made up of all forms of advertising that aren’t considered traditional. Businesses can utilise non-traditional advertising to develop marketing strategies that are out of the norm. Due to their uniqueness, these campaigns are quite memorable to consumers.
The most well-known type is social media, which was born thanks to the evolution of technology. Social media advertising allows businesses to market to a mass number of consumers right in the palm of their hands, which helps with building brand awareness. The downside, however, is users are overwhelmed by the thousands of digital ads they’re exposed to online each day. Thus, marketers must be ultra-creative and strategic in order to successfully convert these users into loyal customers.
Traditional Advertising
Even with the arrival of all these new digital platforms, traditional forms of advertising still stand strong. Traditional advertising, which is surmised of print, radio, billboards, direct mail, and television, has remained relevant over time and is still a pivotal form of marketing today.
Not only is it timeless and organic, but to some extent, it’s comforting. It has been the primary form of advertising for more than 3,000 years and has played a part in the evolution of many civilizations around the world. The first billboard-like advertisement was a carved stone in ancient Egypt that was used to deliver messages from the Pharaoh to his people. Clearly, this is a well-established method of communicating to the masses!
One highly effective form of non-traditional advertising is the use of billboard marketing. Once considered too expensive or too unattainable, billboards are a highly effective form of traditional advertising because they’re able to stand out amongst all the digital advertising noise that is found these days. As the market becomes more and more saturated with digital content, promoting your brand outdoors has become a standout option to reach new customers each day. Perhaps most importantly, they have a longer life span than a fleeting digital ad, which keeps brands top-of-mind for customers. No matter which channel of non-traditional advertising you use, it’s sure to be simple, straightforward, and effective.
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Our customers who have implemented billboard advertising into their marketing plans have been very pleased with the results they received and the customers they’ve gained. If you’re looking to add billboards to your strategy, our team is eager and ready to assist you. Contact your local billboard expert at 020 7112 8624 or sales@billboardmedia.co.uk.
