One of the most effective ways to reach your customers is to create a marketing campaign that plays upon human emotion. This is exactly the tactic that our July Campaign of the Month winner implemented into their most recent billboard advertisement. Great job Southend Dog Training!
This billboard surely tugs on our heartstrings while also including all the necessary, yet minimal, information to make it easy for drivers and pedestrians to see the advert and retain the essential information while on the go. What else about this billboard makes it so successful?
Unmissable Photography: This billboard is both striking and memorable, majorly due to its large-scale picture featuring a doe-eyed puppy. It draws the attention of not only animal lovers and pet owners but also the vast majority of people… because who doesn’t think puppies are adorable?!
Simple Yet Sufficient Messaging: Who, What, When, Where, and Why. These are the five most important questions a good marketing campaign should answer. An effective billboard advert needs to include at least three of these five basic questions to be successful. Let your viewers know what you can do for them and most importantly, how they can get in touch with your business!
Clearly Showcases Services: When marketing your business, it’s important to showcase what exactly makes your products or services stand apart from competing companies. This billboard clearly states the value and speediness of their services – they can successfully train dogs in merely seven days! Customers have many options of businesses they can choose to buy from. Be sure to let them know why they should choose yours.
Incorporate any of these three strategies into your advertising efforts and your business could be named the next Campaign of the Month winner! Let us help you get started on your marketing campaign today by calling us at 020 7112 8624 or emailing sales@billboardmedia.co.uk.
