Advertising efforts increase by an average of 50% around holiday seasons. Bank holidays give people the opportunity to spend more time outdoors or on the road commuting to destinations they only get to visit a few times a year. This leads to a vast increase in viewers being exposed to outdoor advertising. Since more customers are exposed to business’ advertising campaigns, sales drastically increase as a result.
Businesses in hospitality and leisure sectors, such as pubs, restaurants, museums, cinemas, garden centres, and holiday resorts usually start advertising significantly around holiday periods to target new and existing customers.
Bank holidays make for the perfect opportunity for businesses, of any size or industry, to consider investing in advertising to promote their products and services! Here are three reasons why:
Increase in outdoor crowds: Despite COVID putting a temporary halt on group gatherings last year, bank holidays here in the UK are traditionally spent with trips to visit friends and relatives, parks, shopping centres, and other recreational locations where people can spend time (and money!) with their loved ones while enjoying the day off. This means that your billboard advert will be seen by nearly double the usual crowd on any other regular day!
Increase in road traffic: We all know how busy the roads get on public holidays, which causes you to spend time stuck in traffic (the only downside to holidays). Slow-moving traffic is exactly what your billboard needs so that commuters can spend more time focusing on your advert and taking note of contact details for your business.
Increase in shoppers: Most people take advantage of bank holidays to get shopping done because they have the time, which means that a lot more of your future customers are out and about. Reach out to them with a billboard that promotes your special deals or showcases why your business is right for them.
With the August bank holiday quickly approaching, we recommend getting in touch as soon as possible to begin advertising your business by the end of the month! Give our team a call at 0845 86 22 198 email us at firstname.lastname@example.org.