Although the stay-at-home orders of the COVID pandemic led to a sudden and massive increase in online shopping, people have been missing the experience of going out for good ol’ fashioned shopping trips to their favourite local stores and shopping centres. Thankfully, now everyone is finally able to get back to their pre-COVID shopping habits!
Most people are likely to do their shopping on their way home from work or on the weekend when they have a bit more free time. They usually have a written or mental shopping list prepared for the occasion. However, billboard adverts play a key role in the impulse buying of shoppers. Many shoppers tend to add last-minute items to their lists after seeing advertisements that remind them of things they forgot to include or products that are on sale. How can you make sure your billboard advertisement also converts viewers into customers?
Showcase a Special Promotion:
It is important for every growing business to keep in touch with its customers and to keep them frequently updated about their products or services, especially regarding any occasional promotions. By showcasing a competitive offer on your billboard advert, your existing and future customers will be more inclined to come to your store to purchase your products when they know they are getting a great deal for a limited period of time.
Include Discount Pricing:
Who doesn’t love a good bargain when the price is right? People are most likely to spend money when they feel they are getting a good deal (whether they need the product at the time or not!). So boldly display your competitive discount prices on a large billboard for all to see. We guarantee that your business will experience a remarkable boost in sales and an increase in your loyal customer base.
Strategic Placement:
As mentioned, people are likely to notice billboards as they travel during their commutes. In order to ensure that the highest number of viewers will come into contact with your advertising, it’s essential to tactically place them along busy routes between the city centre and surrounding suburbs or near local shops that your customers frequent.
Inspire your future customers to purchase your products with the help of a promotional billboard advert and your product will be the next item on their shopping list.
Showcase an upcoming promotion to your customers on a billboard! Give our team a call at 020 7112 8624 or email us at sales@billboardmedia.co.uk to book your billboard today.
