Getting straight to the point on your billboard advert is one of the best techniques to guarantee a successful marketing campaign. EJ Taylor & Sons Limited did not beat around the bush in their recent billboard advertisement. Congratulations to them for winning Campaign of the Month for October!
So… what made their billboard so exceptional?
Up-Front and Clear Wording: The basic message of the entire campaign is vividly displayed in a large font for all passers-by to immediately notice. The headline ‘We’re Hiring.’ is boldly displayed making the message unmissable for viewers. The other text is simple and straightforward. The advert covers all important information to include in an effective marketing campaign.
Bold Colour Contrast: The colours of the billboard complement each other quite nicely. Moreover, the distinction between the text colour and background image causes the text to stand out. This makes it easy for viewers to read the message and retain the billboard’s content.
Eye-Catching Image: This billboard is extra striking due to the red excavator image juxtaposed to the gloriously blue sky in the background. The truck appears grandiose and majestic, which appeals to all construction drivers and heavy machinery conductors out there, as well as those aspiring to become one! I mean who wouldn’t want to jump into such a magnificent vehicle to drive and manoeuvre, even if it’s just for fun?
Get in Touch
Incorporate similar strategies into your advertising efforts and your business could be named the next Campaign of the Month winner! Let us help you get started on your billboard campaign today by calling us at 020 7112 8624 or emailing sales@billboardmedia.co.uk.
