Over the last year, we have seen an enormous increase in e-commerce due to the impact of the pandemic. Enforced lockdowns around the world made people resort to online shopping for essential goods, and more. Although restrictions are easing and people are slowly reverting to their old routines, online shopping remains a booming trend.
As a result, many businesses have taken note of this new trend and have adapted to accommodate the growing demand for e-commerce. Now they must find new ways to drive more website traffic to increase their online sales. Billboard advertising can help!
Why Choose Billboard Advertising?
Billboard advertising is one of the most effective channels of marketing, which is why it is also the most traditional form of advertising. Businesses around the world have been using this form of advertising for more than a century! Billboards remain popular due to the fact that they can be seen by millions of people each day. They are typically placed in crowded cities and on busy routes where they are viewed by millions of commuters and passers-by. They successfully draw the attention of targeted audiences, which makes them the perfect choice for a marketing campaign seeking to increase online traffic.
We’ve outlined a few items you could include in your next advertisement and tips on how to maximise your campaign’s effectiveness:
Domain Name – Always ensure your website’s domain name is clearly visible to viewers. This makes it easier for them to find your website.
Social Media Handles– Including your social media handle will allow them to connect with you in a whole new way. Social media profiles provide a gallery of images and messaging for your audience to better understand your business and engage with you in a personal manner.
Hashtags – Hashtags are an excellent way to increase engagement with your audience and potential new followers. You can utilise them to create social posts related to trending topics and current events. Using hashtags allows your audience to see all relevant posts related to the topic and also helps them connect with other similar users who have an interest in your products.
QR Codes – Adding QR codes to print media is a new trend that we highly recommend. They create quick and easy access to your website for the phone savvy audience. Displaying a large QR code on your billboard will allow the viewer to use a mobile phone to instantly connect with your website or a preferred landing page. This allows them to receive more information about your business right in the palm of their hands!
Discount Codes – Not only do special offers incentivise people to buy your products, but they encourage them to visit your online store to make a purchase. Once they enter the code when making online payments, it will instantly add a discount to their subtotal.
Call-to-Action – Including a call-to-action (CTA) on your billboard is a must! It’s usually a one-liner that encourages your audience to take a specific action. For example ‘Follow us on Instagram for your chance to win a free toaster!’ Make sure your CTA is visible and eye-catching!
Get in Touch
Need help with launching your next marketing campaign on a billboard? We are here to help you! Get in touch with us to book your free marketing consultation by calling us at 0845 86 22 198 or emailing firstname.lastname@example.org.