Most small to medium-size business owners believe that billboard advertising is only for big companies, perceiving them as a form of advertising that is out of their league, or too expensive to even consider investing in. Many also believe that billboard advertising does nothing to help their businesses. However, all of this is false! Billboard advertising is made for businesses of all sizes, and it is a feasible marketing solution that will help your business thrive, no matter what your business is.
Anyone can use billboards!
Any business, no matter its size or industry, can gain from advertising on a billboard. Whether your business is an estate agency, window company, solicitors’ practice, restaurant, waste management company, and so on, billboard advertising can help you attain your marketing objective. To determine whether its right for your business you first need establish what you want to get out of the billboard advertisement so you can create marketing campaigns that are designed to achieve a desired outcome and choose the best location that attracts the right customers. Business owners might worry about the cost of billboard advertising, but in truth it is quite affordable and there are many packages to choose from so that you can find the best deal to suit your business’ budget. Did you know the cost of an average billboard can start from £17+VAT per day?
If you don’t know where to start, it’s best to seek advice to ensure you make the right decision for your business. Our local billboard experts will help you choose the right locations to advertise so your advertisement can reach your target audience during their commutes. We also offer free marketing consultation services to all of our clients. Our marketing and design studio will work closely with you to create the most effective billboard advert for your business’ needs.
Why chose Billboards?
Billboard advertising is effective for building brand awareness and showcasing your business, your promotions, products, and services. The boards are strategically placed in busy areas in cities or towns, and on busy roads leading in and out of them; this way, billboard adverts are seen by thousands of commuters daily, making them the perfect tool to create a remarkable impact on the masses!
How can billboard advertising help my business?
Increase brand awareness – Billboards are designed to capture the attention of all types of audiences, which makes them the perfect tool for you to showcase your brand and raise visibility. By displaying your company’s name and logo on a billboard strategically placed in a busy area or route, you can be guaranteed that your board will be seen by thousands daily, and repeatedly; this way its viewers will discover your business and retain its brand.
Boost sales – Present your special deals and promotions on a billboard and your advertisement will appeal to its audience for certain; who can resist a good bargain?! Simply display your discount or special offer, as well as your business’ address or directions to its location, and you will have customers coming to you in droves! You can also use your billboard to direct your audience to your website to help increase your online sales.
Expand online engagement – Apart from boosting your online sales, driving your audience to your website and social media accounts helps when trying to establish or build your online presence and engagement. By displaying things like QR codes, discount codes, hashtags, and social media handles on your billboard advert, you can easily bring online traffic to your business online and increase your followers. This way you will be interacting with your customers and fans, while keeping up to date with trends and current events for your business.
Promote events – If you have extravagant parties planned for the holidays or throughout the year, exhibit these events a couple of months beforehand on a billboard placed in a busy area of the city to be seen by the masses. Not only will people see your advert and RSVP, but they will also spread the word about your event, and a huge crowd of people will soon be attending the party of the year!
Get in Touch
Need help with launching your next marketing campaign on a billboard? We are here to help you! Get in touch with us to book your free marketing consultation by calling us at 0845 86 22 198 or emailing sales@billboardmedia.co.uk.
