The first weeks of January are gone already, but planning for the months ahead continues. Sticking to your goals both personally, as a business owner/leader, and as a company is still very important.
We know that setting new year resolutions may not always work for some personally, but they are effective in the workplace. On the job, you’re already actively working towards your marketing/company’s goals every day. Before you get lost in the everyday tasks, narrow in on your marketing resolutions as a team. Write down the marketing or advertising tasks or goals that you are committing to this year or quarter.
If your goal for this year consist of any of the below, heres a few tips to get your marketing objectives going.
Goals:
- Increase Brand Awareness
- Establish Trust
- Try something new
- Increase Revenue
- Attract New Customers
Action Tips:
Join a business networking event
Meet new people who are going through similar challenges, wins or who have surpassed your stage of growth and can offer great advice. You’ll be able to find new suppliers, leaders in similar organisations or teams who can offer value to your business or recommend others.
Try a new marketing / advertising medium
If it’s not broken, don’t fix it… right? Keep adding fuel to what’s working but, monitor them to understand how much more can truly be gained. No one wants to be a one-trick pony so to attract new customers, you’ll need to be in their eyesight in multiple ways.
For instance, if you’d like to create a persona that you are a ‘trustworthy window company that prides itself on quality‘ because let’s face it those can be hard to find, then your online campaign needs to reflect that message by showing reviews, photos and videos. Meanwhile, your billboard will take it a step further by allowing you to stand out from the online competition. It gives the impression that you are one of the well-known suppliers in the area. Trust is automatically created.
Examine your strengths and hire professionals to help where you need growth
If marketing isn’t your thing, ask for help. Local marketing consultants can offer some insight and set a plan that you can follow. Meanwhile, your billboard company can help you pick the best locations to be in view of your target audience on the busiest routes. We have an in-house Marketing and Design Studio that’ll be able to guide you through to the approach for a successful campaign.
Drum up excitement and PR around your brand
If you find yourself running campaigns that get you the same results year on year. It may be time to try something new that will get more people to talk about your business. Firstly, do some research on whats trending or hot topics that will grab attention. Playing with a humour is also a great way to cause smiles and encourage recollection of your brand like Lamp & Co. But be careful that you dont lose site of the objective, if you are a small company be very intentional with your campaign. Ask your viewers to interact with you on social media or on your website so that you can capture the audience in some way.
Boost word of mouth by thanking your customers more
We love sending out little treats or thank you messages to our customers. Let them know that you appreciate their business whether through personal messages, little treats or more. This forms a relationship and loyalty with the people who help to keep your business afloat every day plus they’ll be happy to speak to others about the product or service your carried out. Target your local high street on a popular route to show gratitude in a major way.
Questions about billboards?
Interested in advertising in your local area or further? Get in touch for advice on the best locations and strategies for using billboards.
For more information on prime outdoor advertising billboards, contact us on 0207 112 8624 or email sales@billbaordmedia.co.uk.
