Kicking off 2022 with a bang! This month’s Campaign of the Month winner is one to remember. As a team, we love out of the norm, well-thought-out campaigns, so when the final design from Lamb & Co arrived in our inbox, we know it would be a major success.
They have been selected this January because they combined some of the best advertising techniques to grab customer attention. Check out how Lamb & Co have managed to stop the locals of Clacton in their tracks with their creative, humourous and impactful campaign. Their billboard campaign is in the heart of the town centre! Strategically placed at the entrance to one of the main home and food retail parks, targeting homeowners and new buyers doing essential shopping every day.
About Lamb & Co:
This family-run, independent estate agent has over forty years of experience within the industry. They specialise in all aspects of Sales and Letting of Residential property locally in North Essex with three branches in Clacton, St Osyth & Thorpe Le Soken.
The Winning Elements of their Poster:
- Eye-catching imagery: the use of a lamb says it all. If that didn’t make you look, what would? A great play words with their name and the image.
- Humour: Wording that makes you laugh and is consistent with the theme of the campaign. This is another great use of play on words.
- Adding a clear ‘Call to Action’: After smiling at this campaign, you are told how to contact this company.
- Creating topical content: taking the opportunity to go viral.
Discover the brilliant campaigns that have gone live across the country via our Instagram page. To create your own, or book a consultation with our Marketing and Design Studio, email firstname.lastname@example.org or call us on 020 7112 8624.