Get ready for the best times of the year to make sales!
Did you know that the 3 biggest dates for commerce are: Christmas, Black Friday and Valentine’s Day? But how do you prepare for them?
An Editorial Calendar is your map to potentially increase the results of your marketing efforts for special Holidays.
Have you ever been looking for a Valentine’s Day gift, come across a red heart-shaped box of chocolates and bought the first that you saw, because it was just the perfect Valentine’s gift?
Plan your Editorial Calendar and be prepared to be the business that has the perfect product at the right time for your customers to buy, without thinking twice.
A Simple Way to Get Started
Decide the dates that have themes related to your business.
(We made it easier for you with the main dates ahead in this article).
Prepare a Content Calendar
Make the Editorial Calendar
What is the difference between a Content Calendar and an Editorial Calendar?
A content calendar is only for your marketing team. It specifies the dates that the business will start talking about offers, products or promotions some weeks or days before they go live.
This conversation will happen on your Social Media channels, emails campaigns, website or any other marketing material.
The Editorial Calendar is for your whole business.
It’s not just about the dates and the marketing. If you are preparing your business to make more sales, your stock should be enough, the packaging, shipping and deliver, every aspect of your company needs to be prepared to handle more sales.
For the Content Calendar:
Pick the holidays that you would like to use and then decide the Social Media channels, frequency of emails and changes on the website that will need to be done.
These need to be ready between one and two months before the actual holiday.
Generally, you make the content calendar one month before the content is published.
There are 4 types of important dates for your business:
1) General holidays – The only way for your business to not be affected by Christmas is if you travelled to Mars or are living in a cave far, far away from the civilization without any contact with another human – but I don’t think you are managing a business then. 🙂
2) Seasonal holidays – If you work selling a seasonal product, like poll accessories (great on Summer) or skiing clothing (the weather needs to be freezing), add to your Content Calendar the day you want to start promoting these products according to the season of the year.
3) Dates related with your sector or region – It will be affected by your target audience, if you sell to college students, add to your calendar the day the classes start or when is the half-term. Or a regional commemoration that will resonate with your customers.
4) Memorable dates for your company – the anniversary of business foundation, the opening of a new store.
The Editorial Calendar:
The Editorial Calendar is done for the year ahead or at least 6 months, if you think you need to see the results of the first half of the year before deciding the next semester’s strategy.
With the holidays that you’ve decided to highlight on your marketing campaigns on your Content Calendar, it’s time to check the impact on other sectors of your company.
Is your marketing ready to launch the campaigns on time?
Is the stock enough if your sales rises? When do you have a talk with your supplier?
Will you order customised packaging, wrap or any other deliverable with the holiday theme?
Think of everything that can become a problem if your sales increase and be prepared to deliver your best product or services to your new customers.
With an Editorial Calendar you will know all the big events of your company before hand and planned for them.
Imagine that you will promote your Black Friday deal on a billboard. It can take up to 21 days for our high-quality vinyl to be printed and installed in the billboard. Here at Billboard Media, you can change your billboard as many times as you want, it’s a huge evergreen advertisement that you can use for all your calendar events.
2022 COMMERCIAL HOLIDAYS
January
1 – New Year’s Day
26 – Australia Day
February
Black History Month
4 – Winter Olympics (Feb 4 – 20)
12 – Chinese New Year
14 – Valentine’s Day
March
8 – International Women’s Day
20 – First Day of Spring
27 – Mother’s Day
April
11 – National Pet Day
15 – Good Friday
16 – Holy Saturday
17 – Easter Sunday
22 – Earth Day
May
1 – Labor Day
June
19 – Father’s Day
21 – First Day of Summer
21 – International Yoga Day
July
Pride Month
6 – UEFA Women’s Euro 2022
14 – World Emoji Day
August
19 – World Photography Day
September
21 – International Day of Peace
23 – First Day of Fall
October
Mental Health Awareness Month
5 – World’s Teacher’s Day
31 – Halloween
November
1 –World Vegan Day
25 – Black Friday
28 – Cyber Monday
December
24 – Christmas Eve
25 – Christmas Day
26 – Boxing Day
31 – New Year’s Eve
Add a Billboard to your plans
We have a team of professional marketing consultants to help you choose the right billboard, your design and guide you to promote your brand on a big 48 sheet.
Call us now 020 7112 8624 or emailing sales@billboardmedia.co.uk.
