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Outdoor advertising has been demonstrated to be an efficient medium for long-term brand growth and brand fame, making it the ideal partner for humorous campaigns. Consumers often tend to make decisions based on their personal feelings and experiences far more than facts and figures. So, when forming impressions of your brand, their emotional response…
As the new financial year is just around the corner, we decided to guide you through a few steps that you need to be aware of before planning your next OOH campaign. Here are five key strategies you need to stick to when making most of your advertising budget. No. 1: Research your…
Small, growing brands often struggle to tie their marketing campaigns to the ongoing holidays, especially this month, in full swing of International Women’s Day, Mother’s Day and the upcoming Spring. With the recent relaxing of work from home and quarantine rules, your customers will likely venture outside more often, which means Mother’s Day and Spring could…
International Women’s Day is upon brands and us all over the globe; for this reason, we decided to dip into history and showcase how women have been portrayed in the advertising industry and how recent changes are affecting consumer brand perception. How have women been portrayed in advertising and media over the last decades? …
Since the restrictions in the UK have been removed, people have started travelling more on and off from work. For this reason, it was essential to help street drivers find their final destinations. This month’s winner has showcased the simplicity of such a task with their latest billboard campaign. Alsford Timber has been selected this…
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