Since the restrictions in the UK have been removed, people have started travelling more on and off from work. For this reason, it was essential to help street drivers find their final destinations.
This month’s winner has showcased the simplicity of such a task with their latest billboard campaign.
Alsford Timber has been selected this February because they combined both the simplicity and great CTAs, which, to these days, remain the base of out-to-door advertising.
The billboard has been strategically placed on one of the busiest roads, A26. The road remains the primary route in the southeast of England. Moreover, it is located precisely a few minutes away from the nearest retail parks, making it a perfect target for people doing essential home shopping or renovating their homes.
The Winning Elements of their Poster:
A clear ‘Call to Action’: The straightforward message of the campaign is displayed in a large font making the message easily seen to the viewers.
Bold and eye-catchy colour: The striking red colour of the billboard has been chosen to attract attention immediately. However, the distinction between the white text and the vibrant background of the banner easily complements the banner and doesn’t restrict the viewers to get the message.
Clear and Simple directions: The message displayed is simple and straightforward, informing drivers that they’re approaching their final destination.
Discover the brilliant campaigns that have gone live across the country via our Instagram page. To create your own, or book a consultation with our Marketing and Design Studio, email sales@billboardmedia.co.uk or call us on 020 7112 8624.
