Small, growing brands often struggle to tie their marketing campaigns to the ongoing holidays, especially this month, in full swing of International Women’s Day, Mother’s Day and the upcoming Spring.
With the recent relaxing of work from home and quarantine rules, your customers will likely venture outside more often, which means Mother’s Day and Spring could involve more celebratory outdoor events.
Families may be more inclined to go for a walk in the park, book a gorgeous river cruise, participate in a workshop in a nursery class, or have lunch at a restaurant.
For this reason, it is the most critical time of the year for brands to make use of this busy time of the year and get their marketing campaigns out.
Check out our top strategies for leveraging Out-of-Home campaigns to help you get your brand noticed.
Focus on your product or services value
Tell people about a specific offer or service you are running, why your product will be a perfect gift or place for celebration on your next OOH campaign.
For example, jewellery, spa, electronics, housewares, gardening tools, books, and special outings like brunch and dinner remain on the top list as the most favourite gift items. For this reason, it makes them a perfect focus for your next advertising campaign.
Stress urgency in your message
Historically, Mother’s Day shopping has been chiefly a last-minute thing. Therefore, always stress the urgency in your message, encouraging shoppers to a fast solution, ahead of time.
Add a limited time offer or package on your campaign in the lead up to Mother’s Day.
If your customers are more inclined to buy during Spring, launch specials to mark the start of Spring. If you are in the home improvement sector, this is a great time to be in view of your audience as the home owners get their properties and gardens ready.
Choose your location wisely
Now that all COVID restrictions have been scrapped, more people are out in the busy shopping locations looking for the best gift for their moms or a place to celebrate their Easter Holidays.
Plan your perfect location nearby shopping centres, supermarkets, and schools to target mums ahead of the launch date to place your next OOH campaign for a maximum impact on your target audience.
Get started on your next advertising campaign to boost your business and sales now!
Get in Touch
Need help with launching your next marketing campaign on a billboard? We are here to help you! Get in touch with us to book your free marketing consultation by calling us at 0845 86 22 198 or emailing sales@billboardmedia.co.uk.
