Recently, communicating ‘going green’ or sustainability practices in marketing messages has been top priority for most big corporate organisations.
At first glance, adopting sustainable business practices may seem like a challenging task to accomplish. However, it can enhance your bottom line in both the traditional and environmental senses, regardless of your industry and business size.
But first, it is essential to understand what it means to become sustainable and go green as a growing business.
Going Green means that your products or services directly reduce the environmental impact compared to your competitors.
Sustainability, on the other hand, is a much broader concept. It’s all about the long-term outcomes and your products and services’ diverse repercussions and implications.
Your growing business can easily identify strategies to increase sustainability and brand awareness. All it takes is answering a few questions to determine how your business can contribute to the environment.
- Do you encourage your customers to recycle their bags or products bought from you?
- Do you donate proceeds to green causes?
- Do you have a green or environmentally conscious brand display in the store?
- Do you use recycling heavily as a business?
- Have you stopped printing every email?
After answering these questions, you’ll be able to tell if your company is making conscious moves in incorporating this information into the business strategy and start attracting more attention, trust, and profit from your target market.
Find out why showcasing your green or sustainable products or services on billboards can benefit your business.
Increase in Profits
While some small business owners shy away from using sustainable products and its advertising because it seems too time consuming or costly, you’ll be surprised how easy and beneficial it is for a growing business. Promoting environmentally-friendly products can increases demand, offsetting the increased costs and bringing businesses higher profits.
According to a study from Simon-Kucher & Partners in 2021, 62 per cent of consumers rated sustainability as an essential purchase criterion.
As a business owner, ask yourself some critical questions that will help you decide whether it’s worth a shot or not:
- Is your product environmentally friendly?
- Do you provide sustainable practices?
- Does your organisation have a sustainability program?
- How are you engaging your employees in your sustainability efforts?
- Do you consider the environment in your day to day business?
Let your customers know your contribution via your advertising campaigns.
The Attraction of Permanent Employees
Because of the increased focus on environmental policies, more people are becoming worried about the consequences of their daily activities, especially at work.
For example, the 2021 Corporate Climate Crisis report from PLAY, which polled 1,000 UK employees in October 2021, revealed that 77% of respondents wanted their firm to be more transparent about environmental impact.
The Development of the Brand Positive Image
Consumers, employees, and investors are increasingly embracing companies they see as innovative pacesetters with clear future visions, prioritises of long-term investment strategies, and hallmarks of corporate social responsibility.
Implementing environmentally friendly practices and communicating them to the public can help your company stand out and get a clear competitive edge in a crowded market. For example, a study by Simon-Kucher & Partners found that 33% of UK consumers are prepared to pay more for sustainable products and services.
The Practice of Recyclable Billboards
Using single-use paper has resulted in a significant amount of landfill trash from the advertising business. Therefore, advertising companies have been forced to significantly reduce the number of traditional paper billboards to reusable or recyclable materials for their outdoor practices.
Here, at Billboard Media, we use print billboards for three, six, or twelve months. The longer they are in use, the more environmentally friendly they become, reducing the congestion levels, destruction of trees, and pollution! In addition, after each campaign, the billboard is recycled and reused for subsequent campaigns, making them an excellent alternative for demonstrating how your company supports environmental causes!
Booking a billboard with us will provide long-term benefits for your business, including cost reduction and improved brand awareness!
Get more information on how to get your brand on outdoor advertising billboards by calling 020 3820 3428 or emailing sales@billboardmedia.co.uk.
