The role of any billboard is to get attention…and nothing works like a funny ad!
This is excellent news for Specsavers, who chose to spice up their campaign this month with a bit of humour!
This billboard ad was not only funny, but its friendly approach to encourage viewers to check their eyesight did an excellent job. They are celebrating 20 years of the ‘Should’ve gone to Specsavers’ slogan.
Check out what other factors made their billboard stand out amongst other advertisers on the road.
Humour: If you’re from the UK, you are probably aware of just how embedded the optician brand, Specsavers, is into the local pop culture. The slogan, ‘Should’ve gone to Specsavers’, has become so iconic that it can be endlessly applicable to peoples’ daily life.
For example, Specsavers puts everyday funny mishaps into perspective with their campaigns. For example, accidentally putting a spoon of sugar instead of salt into your dish? Should’ve gone to Specsavers. Searching for a phone while it’s in your hand? Should’ve gone to Specsavers.
This campaign’s humorous, bold, and engaging phrase has successfully invited people to join in with the joke and “go to Specsavers.”
Message: The message shows that without good sight, big mistakes can happen. A friendly way of highlighting what can happen when installing billboard posters with bad eyesight.
Design: The strange design of the billboard, which was miswritten and had a part of the emblem purposefully missing, caused a visitor to look at it several times before understanding the concept that looked like a mistake at first glance. However, in the end, was a part of Specsavers’ brilliant advertising strategy and its resemblance to modern art.
Commenting on their design on The Drum, a creative director, Richard James said: “The real strength of ‘Should‘ve…‘ isn’t in the joke, it’s in the friendly nudge it gives people towards better sight and hearing, while putting a smile on their face.”
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