The rising temperatures and the sun coming out of hiding can only indicate one thing: summer 2022 is on its way! Summer officially begins on June 21, and we couldn’t be more excited about what the Out-of-Home industry has under its sleeves.
Summer is the finest season for being outside. It offers increased outside traffic as well as tourists and exciting outdoor activities, meaning more chances to get your business noticed and begin advertising your company or campaign.
People often spend more money during the summer season on tourism, especially after a few intense years of not being able to travel due to COVID restrictions. For this reason, everything from health and fitness to entertainment industries will experience an increase in profit.
That’s why it’s time to put your marketing and creative skills to the test to create this summer’s most memorable OOH (Out of Home Advertising) campaign.
Find out how outdoor advertising can help you blend your campaign right in with the summer feel and get yourself noticed!
Maximum brand exposure of your brand
OOH media blends into the landscape, delivering powerful brand awareness messages to people on the go every day. This strategy works well during a busy summer season when everyone is going out and spending more time outdoors.
Barbecues, beach visits, festivals, and other outdoor activities are all popular during the summer. For this reason, it’s a perfect time and opportunity to showcase your ingenuity while also emphasizing your business message. Promoting your business near tourist attractions or at summer events can be very beneficial in generating leads.
Consumers who are already familiar with the brand will be reminded of it and new customers will become more familiar with it and may be more likely to try it out in the future.
Summer Brings Positive Vibes
According to this study, more daylight has an emotional effect on mental health and happiness. In addition, people are more likely to go shopping, start spring cleaning, renovate, throw parties, exercise, schedule vacations, dine out, and buy homes.
The study mentions how a report by the Met Office, says half of retailers say the weather is one of the top three external factors affecting sales, as people generally don’t want to go out when it is cold, as there is no incentive.
And because people are constantly outside looking for inspiration to invest in something, it is the greatest time to capture your audience.
Spending at the highest
Because of reduced spending over the last few years on leisure, fun activities, and travel, the summer of 2022 is expected to peak, with people spending more on what they have missed out on during the last years.
It is an excellent opportunity for many small businesses to get themselves upfront and increase their brand awareness.
Increase in engagement
With school being closed during summer, more people are outside and consuming more media than usual, particularly youngsters, their parents, those who do not travel away for summer holidays and other seasonal workers.
It’s a fantastic moment to capitalize on these engaged audiences and bring them over.
Your ads and marketing efforts will reach otherwise preoccupied viewers during other times of the year, whether through social media and digital ads, television commercials, billboards, or other means.
Get in touch today at 020 8038 0323 or email us at sales@billboardmedia.co.uk and we’ll narrow down on the best summer locations for your budget and target audience.
