Billboards are a premium advertising medium because they provide high exposure. However, the size of a billboard can determine the price, the type of route it’s on and the level of visibility.
They come in a variety of shapes and sizes, ranging from 16-sheet portrait format to 96-sheet landscape design and beyond.
Diverse ad types and billboard sizes serve different purposes, as they do with all advertising.
When it comes to purchasing outdoor advertising, what role does the size of a billboard play?
First of all, they attract attention because of their size; they stand out in a crowd. Second, they give the impression that your brand is a leader in its industry = trust.
So, which size of a billboard would suit your business?
When it comes to how big you should go with your outdoor ads, it’s all about the goals you want to achieve.
If you want to impress the crowd, make a big impression and show them your business, consider placing large-scale advertisements.
Let’s take a look at the most popular billboard sizes.
16-sheets
A 16 sheet is 3 metres wide and 2 metres in height, making it small enough to fit into a convenient space and difficult-to-miss high street spot!
It’s ideal for businesses wishing to reach individuals in urban locations, for example, pedestrians or vehicles in slow traffic areas and direct them to your business. Often, it is used for a directional type of information, attracting consumers around your business.
48-sheets
When you think about the “billboard,” you would often think of 48-sheets as they are the most common.
Go with this billboard size if you want to reach high levels of road traffic and be visible from afar.
48-sheet boards make a significant impression and let you break through the clutter of a crowded advertising landscape.
If your ad campaign spans multiple platforms, 48-sheets can help provide extra impact, especially if you’re supplementing an online campaign.
96-sheets
The 96-sheet Billboard is the largest we currently provide, being able to give great attention to brands, as drivers, although driving at high speed, will be able to see your brand before they pass it! Being able to be seen on major roads, is crucial for brand awareness and the attention given to a brand on these roads is second to none! Especially if there is a traffic jam!
These can often take your outdoor advertising strategy to the next level and outperform the competition entirely.
With this billboard, you’ll be paying for a lot of exposure and signalling to your potential clients that are serious about investing in your business or product.
Exclusive BM Square Billboard
This billboard is a one-of-a-kind type, tailored to make your business stand out from the crowd.
Often, these sheets are placed on the main routes for bold and unique advertising that is visually led and it has impactful content.
Now that you know there’s no limit to how big you can go with outdoor advertising. It’s time to broaden your horizons and start planning your next campaign on a Billboard Media billboard.
We have thousands of billboards across the UK that are highly effective for businesses trying to expand their consumer base.
If you’re interested, phone 0207 112 8624 or email sales@billboardmedia.co.uk to reserve your spot.
