We see billboards everywhere, we see them in the city, we see them by the side of the motorway and we even see them at our local train stations. Billboards mark boundaries and they can also break them. Billboards are for impact, whether your business is small, large or somewhere in between.
But why a billboard?
- You can’t escape – they are unavoidable… – own that road!
- Constant exposure – unlike electric screens – they are seen constantly!
- Impact – BIG and BOLD – is ALWAYS better!
As a billboard company, we regularly hear how ‘scary‘ it is to add billboard advertising to your marketing portfolio when you are used to digital/social (a very different medium!). The truth however is, that outdoor advertising is one of the best, and sadly overlooked ways, to get your brand out there.
Advertising works at its best when it has impact. A customer scrolling on their phone, with not a care in the world, is much more likely to forget what they have seen than if they were on their daily commute and YOUR advert crosses their path. Many of us here have had that moment a big, bold board breaks up our long journey and brings a smile to our face – which is much better remembered than a mindless scroll! A billboard offers the opportunity to expand your visibility to a generally more receptive audience and it might just be at a crucial time when they are in desperate need for your services.
Why not see if you, like our other customers, could;
- Increase brand awareness
- Gain extra business recognition
- And boost sales
Every business regardless of what it does is in need of outdoor advertising; there is no limit to what you can do with a billboard. It is your blank canvas!