IT’S THERE TO HELP
A common concern with customers is they feel billboards are out of their reach, with big brands often utilising the advertising space the most. This brings a sense of needing to reach a certain level before hiring a board; unfortunately this has become common thinking and is simply not true! Billboard Media, welcome companies of all sizes (even individuals!) plus, we offer tailored guidance the entire way to ensure the process is as smooth as possible.
We understand money is a problem, ”why should I put resources into hiring a billboard when I can get better returns on social media?” It’s often assumed that social media is better value but can you name the last advert you saw online? I’m going to guess – you can’t. Billboards leave a lasting impression, what’s the saying, an image is worth 1000 words? Spreading word of mouth, raising local and out of hours awareness and even raising hits on your website is possible with a billboard.
Online advertising is full of pit falls, scams, hacks and all the rest. The legitimacy offered to customers by seeing your name up high, is unmatched.
WHY PUT ALL YOUR EGGS IN THE SAME BASKET?
When it comes to getting your brand out there, businesses spend so much time opening accounts, pages, groups on every platform but why focus so much on digital marketing when you can you stand proud in front of thousands of commuters! Impress them, get them thinking: ”maybe we do need roofing’’, heck why not give them some directions like our previous client McDonalds did? With an average of 120,000 drivers a week and countless footfall, there’s certainly no doubt you’d always be seen.
To conclude, there is no need to be fearful of billboards, they are a powerful resource and an underrated ally. They carry not only an image but also a strong level of legitimacy for consumers and they give your brand a firm standing when it comes to advertising. Billboards have beaten the test of time – Out of Home advertising is yet to be bested.
Next time you want to book an online ad, think, what was the last advert you saw?