From Court to Accounts
One of the biggest challenges faced by the legal industry is the problem with recruitment and adapting to the times of today. Talent retention, burnout and a reduction in applicants since COVID, are on going causes for concern, yet the industry survives. We are now moving into a a less transitory time where although still present, the issues are not too immediate. So lets look at next steps from survival to thriving.
Building trust with your client base is also of utmost importance, showcasing performance and making yourself visible whilst adding a sense of legitimacy to your brand, are key factors to continued growth. Your clients need to trust in the abilities of your firm, especially when they could be at their most vulnerable, whether personally or professionally. Part of the role of advertising is to not only build up trust but to also fortify your brand into becoming a recognised name. For family solicitors, this pre-emptive strategy can be the difference between gaining a client or losing one. Billboards provide an innate sense of legitimacy where digital advertising can’t, especially when you you list your successes with testimonials, like many of our clients have. Let them see your wins, your newsworthy cases and pride in your employees, I’m sure they facts speak for themselves.
Outdoor advertising is a resource often overlooked by the legal sector with the first port of call most usually being the current trend of social media posts, but it’s a time honoured tradition for a reason. Billboards have a huge and instant impact and opens your business up to clients and potential employees, who may just be the perfect fit, but may not have considered you before. So one small step for your budget could be one HUGE leap for your firm – why not consider adding us to your portfolio this year?