This month’s Campaign of the Month winner is no stranger to billboards.
Max Shelf is one of the UK’s leading shop shelving and retail equipment importers and distributors, supplying businesses across the nation. Operating from two main warehouses in London and Birmingham, this growing business is putting its stamp on the shelving industry by offering quality, contemporary and functional products for retail businesses.
We looked out for simple, clean and impactful artwork sent to us this month. A well-thought-out campaign is easy to spot as they showcase less while still achieving more.
Max Shelf did just that. Considering the type of audience on their chosen routes and their customers’ needs allowed them to design the Campaign of the Month. They strategically chose to run a multisite campaign across 3 locations en route to industrial parks, retail warehouses and supply stores. This way they knew their campaign would be seen by retail business owners or decision makers en route to work every day. The information was then tailored to that audience.
The Winning Elements of their Poster:
- Simplicity: The application of easy-to-read text: large fonts and simple wording.
- Clear imagery: Showcasing popular product ranges that are in demand by most retail customers
- Repetition of the message: By placing the campaign in multiple locations means the message could be consumed multiple times and the brand recognised.
Discover the brilliant campaigns that have gone live across the country via our Instagram page. To create your own, or book a consultation with our Marketing and Design Studio, email email@example.com or call us on 020 7112 8624.