5 simple takeaways for your next campaign!
In order to help you plan your next campaign, here are 5 key takeaways from billboard marketing in 2022. We understand it’s hard to strike a balance between good design and getting your message across but don’t worry our in-house design team is here to help! Whether you’re a seasoned vet or a first-timer we want you to know you’re not alone when it comes to designing the perfect campaign!
Clear messaging
In OOH marketing, it’s essential to keep your message on point and not clutter the billboard with too many words. We always have a good chat about getting this right with clients – after all, nobody wants a jumble of letters and words on their billboard! When you’re trying to grab someone’s attention in a quick second (like when your billboard is on the side of a major route), it’s essential to include just the important information. Don’t worry if your messages are too short – you can always add more details to a landing page or social media page!
Humour
Humour is a great way to get people interested in what you have to offer. Not only that, it encourages people to share your campaigns with their friends or colleagues – talk about free promotion! User-generated content doesn’t require any extra effort from you and gives your message extra reach. Don’t be afraid to have fun and spread a little joy when it comes to your marketing campaign!
Bold and vibrant design
We focused on your message and delivery but let’s discuss design. Standing out from a sea of competitors is important to make an impact and grab the attention of potential customers. Don’t forget to include eye-catching visuals, it’s important to make sure your campaign stands out! Think large text, bold fonts and vibrant colours! If you’re in need of assistance don’t forget we have a creative team on hand who can help you along the way!
Eye catching images
They say a picture is worth a thousand words, so make sure you take advantage with clear, professional photography. Don’t make the mistake of using blurry, small pictures. One of our favourite examples comes from the family-run and independent estate agent, Lamb & Co, who incorporated a great image with a catchy tagline. If you can incorporate both of these into your campaign it’ll help get your message across and leave a lasting impression!
Call to action
Finally, include a clear call to action! Keep your end goal in mind when creating your campaign which may be driving sales, gathering data or giving directions. Speaking directly to your target audience reinforces your message and help convert enquirers and leads.
If you’d like to speak to a member of our team, get in touch! Call 020 8038 3541 or email sales@billboardmedia.co.uk
