5 important reasons why SMEs use billboards

Billboards are an absolute lifesaver when it comes to branding, catching people’s attention and getting the word out about an event. They can be used to advertise pretty much anything and due to the volume of people who see them they are still extremely popular today.

If you are new to billboard advertising or are considering starting here are 5 important reasons why you should be using billboards.

Brand recognition

Billboards are a great way to get your brand noticed. When the same message is seen by multiple people, it helps create a powerful identity that sticks in people’s minds. Investing in physical advertising is an indication of a brand’s commitment to its customers. It shows that the company is committed to investing into their business, which in turn helps to build trust and credibility.

Visibility

Billboards give you the chance to really stand out and be seen. The great thing about static billboards is they don’t turn off. Your advertisement will be seen all day, every day. A great design is key to attracting peoples attention, particularly in built up urban environments. Take advantage of big, bold designs that way your message can be seen far and wide!

Event promotion

Get your event noticed! Advertising on billboards strategically placed in high-traffic locations will help generate buzz and help spread the word. Food and music festivals can benefit a lot from billboard campaigns…especially leading up to the summer months when people are out and about!

Versatility

Billboard advertising has many different formats, sizes and placements – this allows you to be creative and make sure your message stands out from the crowd. With our billboard collection, you’re spoilt for choice! Choose from 16, 48, 96 sheets or square billboards and make a statement like never before. Get ready to take your message to the masses in style!

Giving directions

Provide directions to new stores or relocated stores with a billboard. It’s always good for business to have more people know where to find you. Not only can it be beneficial to inform your existing customers of the new location, but having a large presence in an unfamiliar area will also bring in potential new customers.

For more information on billboard advertising get in touch with a member of our team! Call 020 8038 3541 or email sales@billboardmedia.co.uk

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