How to use social media with billboards!
The era of social media is well and truly upon us. Many businesses opt for a social media only marketing strategy but today we’re going to discuss how pairing your social media strategies with billboard advertising can maximise the impact of your business.
One of the biggest questions people ask are how much does it cost and what am I going to get back from it? Due to the nature of billboards, tracking your ROI can be a little more difficult than traditional methods, but that doesn’t mean that multichannel campaigns aren’t a worthy investment. In fact, we’ll discuss a few reasons why they’re so beneficial!
Build a trustworthy brand
Spending money on a billboard can give customers a boost of confidence in your brand. Not all businesses run billboard campaigns, so it sets you ahead of the competition. When you invest in OOH marketing, it shows people you believe in your brand. It helps convince potential customers that your company is one they can trust. If your brand already has a strong online presence you can help cement that with people who see your ads when they’re out and about!
Spend your money wisely!
Having a multi-channel campaign is the ideal way to get more visibility for your brand. Consider investing money in a billboard campaign that way you can maximise the reach from both your online presence and OOH marketing. Having your campaign displayed in front of thousands of daily road users (many of which are on their daily commute), largely increases the likely hood of someone spending money with your brand. Consider dividing your budget between digital ads and OOH – that way you can make the most out of all available channels!
Make use of multi-channel campaigns
A social media presence is essential when it comes to introducing people to your business. Running a billboard campaign in combination with creative posts for social media can skyrocket your brand name, boost your message, and strengthen customer loyalty. However, don’t forget not all of your target audience are going to be tech savvy social media users. Look beyond these digital platforms and you could be opening up a whole new realm of possibilities. You won’t want to miss out on potential customers – so think outside the box!
Below are a few recent out-of-home campaigns that got us excited including British Airways, Surreal Cereal and Oatly!
Buying two – Oatly
Here’s a few examples ourselves and other businesses have used to market our brands via digital and OOH.
Use social and billboards for launching fun competitions like our Valentine’s Day campaign – We launched a multi-channel campaign encouraging members of the public to submit their love story online and win the chance to be featured on their very own billboard.
Some brands have gained notoriety due to their controversial marketing. Over the past few years, Led By Donkeys has launched a number of activist campaigns, gaining a large amount of exposure online and on outdoor billboards.
For more information on billboard advertising get in touch with a member of our team! Call 020 8038 3541 or email sales@billboardmedia.co.uk
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