The winner of Campaign of the Month is here – March!
It’s been a great month for campaigns and Wyvernwood has certainly smashed it with their interactive Easter ad! It was our top pick for the month! Here at Billboard Media, we want to help inspire you to do even better next time, so here are our top tips from this campaign.
Take advantage of events!
Wyvernwood has capitalised on the upcoming Easter holiday season to launch a unique OOH ad that is eye-catching & fun. This is an excellent way to engage with your target audience and measure the success of your campaigns. Celebrate all the special occasions and get creative to leave a lasting impression!
Design
Stunning visuals and a creative design play an important role in capturing the attention of your target audience. Wayvernwood’s campaign combines enticing and playful elements like castles, dragons and golden dragon eggs with a clear and concise message. It’s no wonder the Enchanted Lost Kingdom is on everyone’s list this Easter! Who wouldn’t want to explore this fantasy world?
Clear messaging
Make sure your target audience knows what you have to offer when planning your campaign. Put in a straightforward call to action, whether it’s sending people to a website or landing page, selling tickets or adding in a promotion/discount code. A well-crafted tone of voice can be the difference between a successful marketing campaign or not. For instance Wyvernwood uses, “join us for an immersive story-led quest” to capture the attention of potential customers or visitors in an exciting and intriguing way!
To summarise
A big round of applause to Wayvernwood for creating a captivating & entertaining campaign while ensuring their message is clear and their target audience is accurately pinpointed. We’re looking forward to whatever is next for Wayvernwood and helping them find those golden dragon eggs!
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